Branded Content

Andrew Dodd

“Back in the olden days, just before the internet was invented, there was a clear demarcation between journalism and advertising. The journalism brought in the readers, who consumed the ads, which paid for the journalism. It was simple. Life was good. Reporters had jobs and media proprietors were absurdly wealthy. Nowadays, in this era of digital disruption, everything is blurred. The web has taken all the classified ads, old style reporting jobs are disappearing and advertising is seriously at risk of becoming the journalism …”